Online casino bonuses are an effective marketing tool used to attract and retain customers on the site. The number of bonus offers and their benefits are determined by the status of the gaming establishment.
As a rule, the more popular the online casino, the more profitable offers will be offered to players. You need to look for gaming establishments with the best bonuses on sites with reviews, for example, you can look at it at any time. The rating was compiled by independent experts.
What are the casino bonuses
Bonus types:
- No deposit bonus. It is provided as a set of free spins. Slot machines, bet size, winning amount, number of spins – the rules that are prescribed in the activation conditions.
- Cashback. Cashback – a partial refund of the amount of funds that the players lost. You can get a cashback provided that the player lost during the accounting period, that is, he made deposits for a total amount more than he withdrawn money (taking into account the current balance). The bonus is available every week/month.
- Interest on the deposit. Most often it is from 100% to 200% of the deposit amount.
- Bonus for registration. New players can receive a welcome gift for successfully completing registration. As a rule, this is a fixed percentage of the replenishment amount or no deposit in the form of free spins, which will allow you to play for money.
There are also other bonuses in the casino that are available to players with promotional codes, in honor of promotions and various events.
What to consider when choosing a casino
When choosing a platform for online gambling, you should focus on:
- availability of a license and an SSL security certificate;
- bonus policy and loyalty program;
- convenience of the platform;
- the quality of the technical support service;
- reviews of players and from which providers the slot machines are presented.
Finding a reliable casino is easiest on review sites that publish independent ratings.
Competent marketing is an integral part of a successful online casino – this is an axiom. Experienced operators strive to excel at 2 types of marketing: we call them “acquisition” and “retention” marketing. The first is aimed at attracting player traffic, and the second is more about bonuses, loyalty programs, tournaments and other activities. This time in our field of vision are bonuses and their features.
Understand what bonuses are and why they exist
To answer this question, let’s look around. Google “online casino” and you will instantly get a huge number of results. Every casino is relying on SEO, affiliate marketing and other opportunities to get to the top of search queries and win the attention of players. But what to do when players finally find your casino to make them stay?
Great design is good, but let’s face it: the growing popularity of online casinos is attracting experienced professionals to this business. And in general, the level of the iGaming industry has risen significantly in recent years compared to earlier stages.
The most reputable casinos have a similar set of gaming providers available to players. This is partly due to the conservatism of players who prefer a certain set of games.
The problem is that many casinos have more or less the same game content, and hence the chances of winning. Casino operators need to take serious action to turn casino visitors into loyal players.
The best way to win the loyalty of those who come to try their luck at your casino is to give them what they want as soon as possible.
A bonus is a method of providing a player with free money / game options (such as free spins) for use at a particular casino. Everyone loves free things, so operators are not shy about this promotion method.
Main types of bonuses:
a) A sign up bonus is a popular way to welcome players, encourage them to sign up, and most importantly, accept casino policies and share their personal details. After that, you have two things: a registered potential player and the ability to contact him for further marketing. From this moment on, all further relationships with the player are either your success or failure. In exchange for the data, the casino credits credit money and / or free spins to the players’ accounts so that they can immediately feel the taste of the game with minimal losses.
Example: Welcome Bonus! Get 500 € and 180 free spins for registration!
b) Deposit bonus – the name corresponds to the purpose. The bonus is given to encourage players to make a deposit with their own money. It is these bonuses that are most aggressively promoted by casino operators, since that is the whole point. Typically, such a bonus is issued as a % of the deposit amount, sometimes accompanied by a certain number of free spins.
Example: 100% up to €100 on first deposit and 180 free spins
c) Reload bonus – aimed at retaining the player and involving those who have not made a deposit for a certain period of time (week, month, etc.). This is a good way to remind the player about the casino, or to invite a long-gone player to return to take advantage of an additional bonus. This type of bonus can take many forms, from extra free spins to a percentage of the deposit. To encourage players to return sooner, reload bonuses are usually limited in time and have a fixed duration. In addition, reload bonuses can also be dedicated to a specific event or used to promote new games.
Example: Get a 50% deposit bonus on Wednesdays! Get 50 free spins for Casanova slot game using promo code CASANOVA
d) Cashback / free spins in case of loss. This is something to consider if you plan on building long-term relationships with players. Sometimes you win and sometimes you lose, that’s the nature of the game. As a rule, players take losing to heart, and the last thing we want is to let players leave the casino in a bad mood. Providing % cashback for losing will certainly soften the blow. Another good option is to provide individual free spins to players who are unlucky that day.
Benefits for your marketing from using the platform
Above are a few of the most common types of bonuses that are often used at online casinos. However, the key to dominating the iGaming arena is the diversity and flexibility of in-house marketing. The platform is ready to provide our customers with serious support: a bonus system created on the basis of the DSL language.
In short, this extremely flexible tool allows operators to “tune” bonuses that are ideal for narrow segments of players. The platform uses an internal domain-specific language (DSL) created to describe the bonus logic in detail. What makes almost everything possible: individual and complex bonuses, depending on various conditions
and timeframes aimed at specific groups or even individual players.
The structure of each bonus created in DSL has the following structure:
— Mandatory parameters (define the type of bonus and its general conditions)
– Possible parameters (a wide variety of indicators, from timelines to affiliate-related segmentations for exclusive bonuses)
– Free spins options (customizable games, amounts, conditions, wagering requirements and more)
As can be seen from the above, the bonus system is a necessary element to encourage and retain online casino players. It may seem that in order to understand the whole logic of bonuses, you need to try hard, but under the clear guidance of account managers, everything quickly becomes clear.
“- Well, so far we have been talking about free things that can bring players real money. Does this mean that the casino is giving away money literally for free? Doesn’t that make casino operators charities?
– Not really.”
It’s time to talk about the fine print, different bonus terms
Online casino is a high-risk but profitable business built on mathematics and probability theory. To prevent abuse of bonuses, operators set additional conditions that must be met before making payouts. The trick with wagering requirements is to make the bonuses profitable for the casino. This is why wagering requirements usually specify how many times the amount of money deposited must be wagered before a withdrawal is possible.
Sounds a little weird, so let’s look at an example:
Take a deposit bonus. So, the Player plans to deposit 100 euros, and the Casino offers + 100% of this amount. That is, 200 euros are credited to the player’s account. The wagering requirement is x30 (meaning the €200 amount has to be wagered 30 times).
Now it’s up to the math: €200 (deposit + bonus) x 30 (watting requirement) = €6,000 (total amount the Player must play to be able to cash out). Average RTP (return to player in slots is about 97%), so €6,000 x (100-97%) = €180 (3% stay in the casino). Obviously, the €180 that remains in the casino is more than the initial €100 bonus offered to the Player.
* Please note that these calculations are based on averages and actual results may vary.
At the same time, bonuses can be cashable or not, tied to specific games, have restrictions on the maximum amount of bets when playing with a bonus, and so on.
To eliminate possible misunderstandings and keep everyone happy, all wagering requirements must be clearly set out in the Terms of Use and presented to players before they use the bonus.
Another frequently asked question: how many bonuses does the casino give out?
The short answer is: a lot!
Especially when the casino is young, hungry and must call players loudly. At this stage, bonuses can make up a significant share of GGR! Later, when the casino gets good engagement, bonuses can be 20-30% GGR to support marketing.
Congratulations if you’ve made it to this point!
Let’s summarize all of the above and draw serious conclusions.
First of all: Bonuses are an important part of the daily operation of the casino, as well as a direct cost, and should be taken very seriously.
Secondly: It is extremely important to understand that all bonus programs must be double checked for errors, both mathematical and logical, in order to avoid abuse by professional “bonus hunters” and misunderstandings by loyal players.
Just as important: The wagering requirements need to be looked at from both sides, the casino and the players, to ensure that all conditions are attractive to both parties.
Be trendy, innovate and be flexible with your internal marketing, and the players will do the rest!